
Nekta
Brand-led digital experience · UI + Visual Design
Welcome.
I’m a product-focused UX/UI designer combining visual craft, research, systems thinking, and end-to-end delivery to turn complex requirements into experiences people can understand and use.

Senior UI/UX Designer direction · 7+ years across UI, Visual Systems and Product Work
Selected Works
Selected projects that show how I move from research and complex requirements to clear product decisions and polished interfaces.

Welfare access system · Product Design + UX Research

Pharma expiry recovery OS · Product Strategy + UX

Enterprise website redesign · UI/UX Design

Brand-led digital experience · UI + Visual Design
HOW I WORK
I like to understand the problem before I design the solution. I use research to uncover what matters, then turn those insights into clear product decisions that balance user needs, business goals, and technical realities.
Research the behaviour behind the problem. Interviews · observation · stakeholder conversations · competitive research
Turn evidence into a clear product direction. Problem framing · insights · opportunity areas · prioritisation
Translate decisions into usable experiences. IA · flows · interaction design · prototyping · visual systems
Test assumptions and improve the experience. Usability testing · iteration · accessibility · developer collaboration
CAREER JOURNEY
The through-line is not a sudden career switch. It is a progression from visual communication → interface design → user experience → research-informed product decisions.
Drawing, composition, typography, visual communication.
Brand communication, campaigns, layouts, visual storytelling and team support.
Digital products, websites, campaigns, responsive UI and client-facing delivery.
User flows, IA, prototypes, usability, accessibility, design systems, stakeholder and developer collaboration.
Margdarshak, MediRecover and Strides strengthened my product thinking, research practice and systems approach.
TOOLKIT